About Johwa

What does Johwa mean?

You may be wondering what Johwa means? In Korean, 조화 means harmony . Our goal is to bring together all k-pop fans to be in harmony with their passion and desires. Johwa allows you to be in balance with yourself, and our items can be worn in any circumstance. (And we also thought it was pretty).

Who is behind Johwa?

My name is Marie-Claire , I'm 22 years old and I spent a long time looking for what I was going to do with my life. After my baccalaureate, I started studying psychology where I met Alexia (I'll tell you more about her later). I didn't like it so I changed direction to graphic design, which I loved because I've always loved everything artistic. I had to stop after a year and I went to work, but I still didn't know what I was going to do after. So I thought about what I liked in life: k-pop, graphic design, and clothes . I put everything in a bag, mixed it all together, and it gave me Johwa.

And Alexia in all this?

She is simply the one who introduced me to k-pop and who passed on to me her passion that we have shared since 2021. We have never left each other since we met at university and our shared passion brings us very close. When I told her about the project, it was therefore quite natural that she joined me to help me in all the stages. She is like my personal assistant . We made all the decisions together and she advises me whenever I need it. She is the second pillar of Johwa.

Johwa's Team

Behind Johwa there is me (Marie-Claire) who owns the project and Alexia who is on all fronts. There is also Aurélie who helps me a lot on the graphic side and helps me manage the Instagram account. Finally there is the whole team behind the photo shoot composed of Manuella the photographer, Aurélie who assisted and posed, as well as the models.

Without them, Johwa would not exist. Thank you ‹3

Johwa's concept

We thought a lot about what we were going to offer with Johwa because the world of k-pop is very vast, there is a lot of competition and we wanted to offer something different and that resembles us. We noticed that most of the k-pop derivative products were very explicit, with flashy colors, big logos… And it is also often childish so not suitable for older fans like us.

So we had the idea of ​​offering more sober and discreet designs, inspired by different k-pop groups but also their music, their albums, their universe... We like subtle references that go everywhere.

We want to offer k-pop clothing that you can't find anywhere else.

Johwa defines itself as THE brand for k-pop fans who want to remain discreet while sharing their passion with other fans.

Our commitment

We are committed to offering quality products that respect the environment and humans . We have therefore carefully chosen our supplier in order to provide the best quality while remaining affordable . Our products are manufactured legally , ethically , and safely for employees. Orders placed from France are processed and shipped from Europe.

We want to be as transparent as possible, so the origin and composition of the products is detailed on each item. We are open to any questions and requests via our social networks or the contact page.

If you want to know more about us and follow our daily life and our adventures in South Korea, follow us on social networks :

TikTok : chingudiary

Instagram : johwa.off

Thank you for supporting us and see you soon!